Babsy App
Digital experiences
We had the pleasure of co-developing the "Babsy" project for the Institute for Interactive Technologies at the University of Applied Sciences Northwestern Switzerland FHNW. The existing app was subjected to an expert review and revised from the ground up.
The focus of the service was "Design for Trust", as babysitting is a highly sensitive topic for everyone involved. In addition to the improved user experience, the information architecture and look & feel were also optimized.
Services
UX, Branding, Consulting
Client
FHNW - Institute for Interactive Technologies
Design phases
Concept
Development of user groups and personas, definition of user journeys, optimization of the information architecture
Interface design
Creation of prototypes, user tests with test persons and optimization of flows.
Visual Design
Optimization of the branding, creation of the design system
Concept and IA
Revision of the entire information architecture (family and sitter mode) Expansion of new flows by developing user scenarios on the sitter and family pages. Creation of an Invision prototype that covers the family side.
Look & Feel
Instead of classic "gender colors", we have used warm, natural and soft color nuances. The main color dark green stands for versatility, nature and growth.
Together with icons and fresh illustrations in the onboarding, the brand elements ensure an inviting introduction with a recognition effect.
The app uses UI standards from iOS and Android Material Design.
Usability and Design
