Rhine & Rösti
Concept + Strategy
Product + space
Swiss Identity on the Rhine
For the “Rhine & Rösti” river cruise, Switzerland Tourism is traveling from Basel to Amsterdam with around 250 guests. On board, Swiss tourism partners will meet with media representatives, tour operators, and industry professionals. Our task was to support the event with a clear visual identity and give the trip a distinctive Swiss character.
Services
Event Design, Wayfinding, Production Support, Product Design,
Client
Swiss Icons as a Table System
The meetings center around 40 Swiss partners who interact with guests at designated tables. Each partner is assigned its own three-dimensional symbol, which serves as a point of reference and makes the table easily recognizable. The objects are created as 3D prints and establish a distinct identity without visually cluttering the space.
A sign on the deck
A three-dimensional “Switzerland” sign was created as a prominent landmark visible from afar on the ship.
The durable sign was designed for outdoor use and equipped with a base and technical infrastructure to ensure safe operation on board. This ensures that the Switzerland Tourism brand remains visible even outside the event space.
Swiss quality down to the last detail
The visual world of “Rhine & Rösti” was evident not only in the large-scale displays on board, but also in the many small details throughout the journey. For stickers, signage, and name tags, we developed a series of illustrative motifs that playfully captured typical Swiss quirks. Over 250 magnetic name tags helped guests, Swiss partners, and the Switzerland Tourism team navigate and connect. Together with the other design elements, this created a consistent visual identity that accompanied the journey down to the smallest detail.
