The Living Circle
Product + Space
Concept + Strategy
Since 1930, Terreni alla Maggia in Ascona has stood for high-quality farm produce that’s deeply rooted in nature. To meet the expectations of a modern brand experience, the company went through a comprehensive rebrand.
The goal was a contemporary, holistic design that embodies the heart of the brand — Luxury fed by nature. The new identity offers a flexible, scalable branding strategy that stylishly accommodates future product innovations and keeps the brand evolving consistently.
Services
Research, Concept, Branding, Package Design
Client
The Living Circle
www.thelivingcircle.ch
Background
Rebranding
Concept phase
Over a series of workshops, we took a close look at the product range, redefined the strategic approach and mapped out a clear market segmentation. Every product was repositioned and reworked from a brand perspective, adding up to a consistent, future-proof brand portfolio.
Cantina alla Maggia
As part of the project, we created Cantina alla Maggia, a new brand for the winery that sets it clearly apart from the estate’s farm produce.
At the same time, the corporate design got a thorough upgrade. We gave the whole family of logos a modern visual refresh, so the brand looks current today and is ready for whatever comes next.
Iterative development
During the exploration phase, we developed a whole range of design directions, then discussed, analysed and refined them step by step together with the project team.
With you all the way
We didn’t stop at the design concept: we also supported The Living Circle through the rollout and production of the various products. Practicality was always front and centre, so everything ran smoothly and efficiently.
And the winner is…
We’re thrilled that “Il Querceto” has won the ExpovinArt Award 2025. Here’s what the expert jury had to say:
A textbook example of effective packaging design: the precisely placed cutout with its gold frame creates a striking visual focal point that’s instantly recognisable. It is supported by a minimalist, deep-black overall aesthetic, with subtle graphic ray motifs adding elegance and tension. The label feels modern and bold, yet true to the brand – a real eye-catcher on the wine shelf and a statement in the premium segment.
“A bold, perfectly staged label with an iconic cutout – uncompromisingly modern and visually outstanding.”
