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We analyze the market, target groups and competition and derive a clear brand strategy from this. The result is a brand vision that combines future and relevance.
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Whether it's a new brand name or product name: we develop names that are concise, unique and legally secure - always with a view to digital usability (domain, SEO, social media).
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We translate insights into concise brand stories and visual identities. This includes logos, color schemes, typography, imagery and tone of voice. Our designs are consistent, versatile and suitable for everyday use.
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Images shape perception. We create visual worlds that differentiate and are versatile at the same time - from social posts to campaigns.
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Brands have an external and internal impact. We develop brand identities that are also convincing as employer brands, attract talent and make employees proud.
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From packaging to print and digital applications to branded spaces - we ensure consistent implementation across all touchpoints.
Strong brands with impact.
Brand Identity Agency Zurich
Soda Studios develops strong brands that create identity, move people, build trust and give companies lasting visibility.
Our approach combines strategy, design and emotion - for a brand identity that is consistent and unique, both analog and digital.
Branding as an expression
For us, branding is the art of making identity tangible. We create brand personalities that convey attitude, values and vision. In doing so, we take into account the origin, goals, market environment and the people behind the brand. This results in brands that are clearly positioned, aesthetically independent and emotionally connectable.
Why branding is crucial
A strong brand is the foundation for sustainable success:
- Clear differentiation - a positioning that creates orientation.
- Emotional connection - brands that are not only seen, but also felt.
- Consistency - from the digital experience to packaging and space.
- Attractiveness as an employer - branding that also creates internal identification.
We develop brands with strategic depth and creative ease - for an appearance that convinces and inspires.
Our branding services
Branding projects & references
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Cantina alla Maggia
Rebranding for a traditional winery.
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acuvi
modern brand identity for a tech start-up.
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central arts
Branding for culture and the creative scene.
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Laundromat
Social brand in Zurich's old town.
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Schenkhaus
A fresh identity between modernity and tradition.
Hospital at Home
A promising alternative
Why branding with Soda Studios?
- Branding agency in Zurich with many years of experience
- User-centered and strategic
- Interdisciplinary team from strategy, design and development
- Brand work that has a tangible impact - analog, digital and cultural
Johannes Hoffmann
Design Lead
Kafi with us?
We will be happy to take the time to look at and discuss your UX challenge. Confidential, non-binding and free of charge, of course.
Johannes Hoffmann, Design Lead